CALQUENCE

AstraZeneca

Calquence is a targeted prescription medication used to treat specific blood cancers, including mantle cell lymphoma (MCL), chronic lymphocytic leukemia (CLL), and small lymphocytic lymphoma (SLL).

HEALTHY recpies

This was an opportunity for CALQUENCE to make a splash with their first-time audience on Pintrest. They wanted to share healthy recipes with current and potential patients or caregivers.

TARGETED ads

Static targeted ads for current patients of CLL and SLL as well as ads to drive traffic towards a Facebook community group specifically dedicated to CALQUENCE patients.

VIDEO TARGETED ads

These video ads were again focused on caregivers and current or potential future patients.