UI | UX Design
Interactive Art Director
Vida Digital press kit
This digital press kit was created for the premiere season of Vida. The latinx, East LA lifestyle drove the visual design, drawing influence from reinvented artistic elements such as nierikas (Mexican yarn paintings) and saltillo tile patterns.
Vida is set in Boyle Heights, an East Los Angeles neighborhood, it’s narrative sought to spotlight a community rarely given the chance on television. Latinx and LGBTQ-focused, Vida showcases a unique viewpoint in modern day hispanic culture and the challenges that come when trying to navigate through life.
Visually the design draws much influence from the California specific latinx culture, with it’s artwork, murals and symbolism. Pulling in bold vibrant colors, hand-written text, traditional patterning and textures, the overall esthetic successfully complemented the style and flavor of the show.
